How Conservative Meme to Anti-ICE Icon: This Surprising Story of the Frog

This revolution isn't broadcast, though it may feature amphibious toes and bulging eyes.

Additionally, it could include the horn of a unicorn or a chicken's feathers.

As rallies opposing the government persist in American cities, protesters are utilizing the vibe of a community costume parade. They've provided dance instruction, given away treats, and ridden unicycles, while officers watch.

Blending levity and politics – an approach researchers term "tactical frivolity" – isn't novel. But it has become a hallmark of US demonstrations in the current era, embraced by all sides of the political spectrum.

One particular emblem has risen to become particularly salient – the frog. It originated when a video of an encounter between a protester in an inflatable frog and immigration enforcement agents in Portland, Oregon, became an internet sensation. And it has since spread to rallies throughout the United States.

"There is much happening with that small blow-up amphibian," states an expert, who teaches at University of California, Davis and an academic who specialises in creative activism.

From a Cartoon Frog to the Streets of Portland

It's hard to discuss protests and frogs without mentioning Pepe, an illustrated figure adopted by far-right groups throughout a political race.

Initially, when the meme gained popularity online, it was used to signal certain emotions. Afterwards, its use evolved to show support for a candidate, including one notable meme endorsed by the candidate himself, depicting Pepe with a signature suit and hair.

The frog was also portrayed in right-wing online communities in more extreme scenarios, as a hate group member. Online conservatives traded "rare Pepes" and set up cryptocurrency in his name. Its famous line, "that feels good", was deployed a coded signal.

However its beginnings were not this divisive.

The artist behind it, the illustrator, has been vocal about his unhappiness for its co-option. The character was intended as simply a "chill frog-dude" in his comic world.

The frog debuted in an online comic in 2005 – apolitical and best known for a quirky behavior. In a documentary, which follows the creator's attempt to wrest back control of his work, he said the character came from his life with friends and roommates.

When he began, the artist experimented with sharing his art to new websites, where the community began to borrow, remix and reinvent his character. When the meme proliferated into fringe areas of online spaces, Mr Furie attempted to distance himself from the frog, even killing him off in a final panel.

Yet the frog persisted.

"It shows that we don't control imagery," states the professor. "They can change and shift and be reworked."

For a long time, the popularity of this meme meant that frogs were largely associated with the right. A transformation occurred in early October, when an incident between a protestor dressed in a blow-up amphibian suit and an immigration officer in Portland captured global attention.

The event came just days after an order to send military personnel to the city, which was described as "war-ravaged". Activists began to congregate outside a facility, near an ICE office.

Emotions ran high and an immigration officer sprayed pepper spray at the individual, targeting the ventilation of the puffy frog costume.

The individual, Seth Todd, responded with a joke, stating it tasted like "spicier tamales". Yet the footage became a sensation.

Mr Todd's attire was not too unusual for Portland, known for its unconventional spirit and left-wing protests that embrace the unusual – outdoor exercise, retro fitness classes, and nude cycling groups. The city's unofficial motto is "Keep Portland Weird."

The frog was also referenced in a lawsuit between the administration and the city, which claimed the deployment was illegal.

While the court ruled that month that the president had the right to send personnel, a dissenting judge wrote, noting in her opinion demonstrators' "propensity for donning inflatable costumes when expressing opposition."

"It is easy to see this decision, which accepts the government's characterization as a battlefield, as simply ridiculous," the dissenting judge opined. "Yet the outcome is not merely absurd."

The order was stopped legally subsequently, and personnel have reportedly departed the city.

However, by that time, the frog was now a powerful protest icon for progressive movements.

The costume appeared across the country at anti-authoritarian protests recently. Amphibian costumes were present – along with other creatures – in San Diego and Atlanta and Boston. They appeared in small towns and big international cities abroad.

This item was sold out on major websites, and saw its cost increase.

Controlling the Visual Story

What brings the two amphibian symbols – lies in the relationship between the silly, innocent image and a deeper political meaning. This concept is "tactical frivolity."

The strategy rests on what Mr Bogad calls the "irresistible image" – often silly, it's a "appealing and non-threatening" act that draws focus to your ideas without directly articulating them. This is the silly outfit used, or the meme circulated.

The professor is both an expert on this topic and a veteran practitioner. He's written a book called 'Tactical Performance', and led seminars internationally.

"You could go back to the Middle Ages – when people are dominated, absurd humor is used to speak the truth a little bit and still have a layer of protection."

The idea of this approach is multi-faceted, Mr Bogad explains.

As protesters take on authority, a silly costume {takes control of|seizes|influences

Diane Cortez
Diane Cortez

A seasoned blackjack enthusiast with over a decade of experience in casino gaming and strategy development.